Trader Joe's has always done things a little differently. They changed the way many shop for food, making a healthy and affordable diet possible and easy. I decided to celebrate that in a campaign aimed at reminding consumers that Trader Joe's has their back.




Out of Home

Trader Joe's will place giant forks in fields, farms, and orchards to remind people that Trader Joe's makes a healthy and fresh dinner easy.

Role: Art Direction / Strategy / Copy