TRADER JOE’S

Trader Joe's has always done things a little differently. They changed the way many shop for food, making a healthy and affordable diet possible and easy. I decided to celebrate that in a campaign aimed at reminding consumers that Trader Joe's has their back.

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Trader Joe's will place giant forks in fields, farms, and orchards to remind people that Trader Joe's makes a healthy and fresh dinner easy.

Role: Art Direction / Strategy / Copy